Here is a line i read in a billboard near my house, put up by a “Desh Sewak” which clearly mentions Lance Naik Hanumanthappa

“Jaan abhi bhi baaki thee uss mein, wo to JNU se aati aawazon ne maar diya usko, warna sarhad par jaane ki chah abhi baaki thee usmein “

Mother Dairy’s Hero Next Door campaign  and script of the radio ad that took this campaign to the Siachen of stupidity

Girl: Papa papa, chalo siachen chalte hain!

Father: Kyun beta?

Girl: Soldiers ko salute karne ke liye!

Father: Arrey uske liye Siachen jaane ki kya zaroorat hai. Hamare bagal ke Mother Dairy booth chalte hain!

Narrator plugs mother dairy.

As far as I checked, only ex-servicemen from the three forces can apply for Mother Dairy booths.